When San Francisco native Howard Gee started AB Fits more than two decades ago, his mission was to bring people better denim and do so with a personal touch. Howard's deep knowledge and fit expertise has built a long-loyal customer base. And, though his offerings have expanded since those early days, he is still very much focused on finding and fitting the best denim available. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men’s and women’s denim-centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality.