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1519 Grant Avenue
San Francisco, CA 94133
USA

415-982-5726

For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.

Blog

Holiday Party!

AB Fits

Hey AB Fits Family!

Join us this Saturday, Dec 10th from 5-8 pm for a little holiday cheer. Have some hot cider, browse our holiday gift bazaar and meet the following local makers:


Ceramicists Sam Lee and Takashi Fukuda

Jewelry Maker Vipada from Cinq Workshop

Designer Ted Bluey from TOWN Leather Goods

Knitwear Designers from Micaela Greg

 
Also enjoy 25% off regular priced clothing the night of the event when you mention 'I've been good this year' at checkout.

Raleigh Denim

AB Fits

Join us on Friday November 4th from 5-8pm

Victor will talk about the process to make their jeans and

we'll be serving you drinks and hemming your denim

FEIT shoes

AB Fits

We are excited to have the opportunity to sell our first footwear brand, FEIT.

FEIT is a brand that takes pride in their handcrafted products which use biological materials and natural treatments. Similar to raw denim, these shoes have a break in process where they  mold and contour to your body. FEIT footwear only gets better with age.

The founder of FEIT, Tull Price, has been in the footwear industry as long as we have been in the denim business. Through the years, he has refined his style to create this modern design on classic, athletic footwear.

We aim to carry brands that place quality first. FEIT doesn’t cut corners in their design and manufacturing principles. Each shoe is handmade from start to finish by one craftsman from vegetable tanned cow hides.

 We are proud that FEIT will be our first footwear brand carried at AB Fits.  

FEIT uses vegetable tanned leather. Vegetable tanned leather is better because it is a non-irritant, soft to the touch, ages richly over time and biodegrades.

FEIT uses vegetable tanned leather. Vegetable tanned leather is better because it is a non-irritant, soft to the touch, ages richly over time and biodegrades.

FEIT constructs the upper from a single piece of leather which is handstitched at the heel. Where as other shoes are made using multiple pieces of leather.

FEIT constructs the upper from a single piece of leather which is handstitched at the heel. Where as other shoes are made using multiple pieces of leather.

All shoes are made from start to finish by one master craftsman. Tull has trained and set up a small team of shoemakers in the southern part of China who were previously known for their dexterity and hand work.

All shoes are made from start to finish by one master craftsman. Tull has trained and set up a small team of shoemakers in the southern part of China who were previously known for their dexterity and hand work.

Want to try some on?

Make sure to join us for our launch party!

Thursday, Oct 6 6-9pm

Denim Bruin 2016

AB Fits

Come on, Come ALL!

It's that time of year again! We're ecstatic to host another denim bruin. For those who have just found us, Denim Bruin is a three day event of nodding our heads to old denim dug up in the mines, brands that make the new age of denim, and small-time craftsman who remind us that making things is not an easy thing to do. Join us for all three days, and make sure to mark your calendar. We would love to see you at our shop Saturday July 30th for drinks and little foods.

Moussy Jeans

AB Fits

Every season we look to find something fresh and new. This spring we offer a new women's jean, Moussy. Based in Japan, this is their first season offering in the US. It's the category we always are looking for, a high quality denim made with the slow process mentality. These jeans are nothing rushed and nothing skimped and are made in 100% cotton. Soft from the professional sanding and washing, all their washes come out absolutely beautiful and comfortable. We are at another season where we strive to give you another pair of your favorite jeans. 

Bridge and Burn

AB Fits

Bridge and Burn is a contemporary, utilitarian Northwest brand headquartered in Portland, Oregon. The brand is known for their combination of practical function, contemporary fit and high quality fabric. 

Under the direction of Erik Powell, B&B has evolved from a t-shirt line operated out of a garage, to a globally offered men's and women's line. The brand name represents the mentality of going all-in and never looking back, hence the wordplay. 

This season we are featuring two women's jackets from B&B. Pictured below are the Erie Waxed Cotton Jacket in Black and the Howell Canvas Parka in Olive. They are both fully lined with a playful printed soft flannel fabric. The Erie's shell  is a waxed fabric and is weather resistant. It also has the combo closure of both snap button and zipper. All pockets on both the Erie and the Howell have snap buttons.  

These jackets are the perfect cross between function and fashion. 

The Erie

The Erie

The Howell

The Howell

More Time for Good Things

AB Fits

Hey Guys! We are now open 7 days out of the week for the holidays! Hang out with us and support your small makers!

Ohio Knitting Mills: Making Quality Again

AB Fits

Founded in 1927, Ohio Knitting Mills rose to prominence to become one of the largest garment producers in the United States. Growing to nearly 1,000 employees with a factory the size of a city block, the family owned Cleveland, Ohio-based mill produced private label clothing, shoes and even metal work for heavy hitters like Sears, Saks and rapidly growing Portland brand Pendleton. 

Ohio Knitting Mills Christmas Party, December 1933.

Ohio Knitting Mills Christmas Party, December 1933.

However, like many in their industry, OKM saw a decline in demand for USA-made garments and after seven decades in business , they were  forced to close in 2005.

After learning this, sculptor Steven Tatar had an idea. He remembered Ohio Knitting Mills; as a boy he grew up across the street and had a deep appreciation for the industry in his home city. He met the grandson of OKM's founder, Gary Rand. The third generation of ownership, Rand took over for his father who took over for his father-in law before him. With a label that was already recognized worldwide, Tatar and Rand hatched a plan to restore Ohio Knitting Mills to its former glory. 

Tatar, equipped with the original patterns and samples from OKM, set out to recreate their most popular styles with a modern twist. He and his team began to make quality products again, infusing contemporary design and expert craftsmanship into each and every piece.  It's obvious when looking at touching OKM's new pieces: they have a charm about them; they're classic knits with beautiful yarns. The character of each sweater, cardigan and jacket is evident with its subtle variations in color. 

We met Steven at the Inspiration Show in Los Angeles and are proud to carry a selection of their American made knits. 

AB Fits 1195

AB Fits

We are proud to introduce a new AB Fits fit, the 1195. The 1195 is made with Cone Mills denim, and produced here in San Francisco. The 1195 is AB Fits'  3rd fit, and was created based on a need we were seeing from our customers.  Our goal was to design a jean that offers room in the thigh, along with a clean, slim look from the knee-down.  

We've included all the AB Fits Detailing: Coated hardware that ages as well as your denim, black pocket bags, a dark soft leather patch, and low-contrast stitching. This time, we've added a leather washer to back up that top fly button. This ensures that top button won't ever pop off or pop through. We also have that second belt loop on the left side for that excess from your belt. This is jean has no fuss about it and is a minimalist's dream jean.

Freenote Cloth X AB Fits 25th Anniversary

AB Fits

AB Ftis recently had the pleasure to collaborate with Southern California based Freenote Cloth. The result was a limited run of 40 beautifully crafted jeans created to celebrate the conclusion of our 25th Anniversary. 

This 13.5 oz. denim  comes from the Yoshiwa Mills in Japan.  Each pair is numbered with natural leather a Freenote Cloth x AB Fits patch and retails for  $250.00. 

We chose Freenote Cloth as one of our collaborators due  their choice in high quality fabric, craftsmanship, attention to detail, and being a good example of a premium U.S. denim manufacturer.  The Freenote Team makes high quality goods and backs it up with great service. They have an infectious energy and sense of humor that makes them fun to work with. 

In partnering with a brand, it is important for us to work with like minded, quality people. We like to align ourselves with brands of similar tastes in design and aesthetics.  With that said, we are ecstatic with the outcome and look forward to continuing to build our relationship moving forward.

Here's to Freenote Cloth and 25 years of serving San Francisco with the best jeans in town! 

-Howard G



Men's Fall 2015 Pt 1

AB Fits

Shockoe Atelier releases a fresh press of shirts. We offer this in two fabric ways, this is the chambray also called the vintage dungaree shirt and also in the fine indigo which is a lighter weight and a bit dressier.  Made in Italy.

Shockoe Atelier releases a fresh press of shirts. We offer this in two fabric ways, this is the chambray also called the vintage dungaree shirt and also in the fine indigo which is a lighter weight and a bit dressier.  Made in Italy.

Raleigh Denim, made in North Carolina

Raleigh Denim, made in North Carolina

Raleigh Denim

Raleigh Denim

Chimala, Made in Japan.

Chimala, Made in Japan.

This year we offer men's Novemb3r in two new relaxed, but tailored chinos. Made in Italy.

This year we offer men's Novemb3r in two new relaxed, but tailored chinos. Made in Italy.

St James, Made in France.

St James, Made in France.

Women's Fall 2015 Pt. 1

AB Fits

It's hot out there, we know, the indian summer has got us with a heavy hand here in SF. Soon that switch is going to turn off and we'll be scrambling for our sweaters. In the mean time, we have part one of our Fall 2015 in stock at our Brick and Mortar. New brands we are very excited for and new things from our favorite brands too.

We have added a new women's line called 0039 Italy that makes really beautiful tailored shirts. You know we like our dark colors, so we thought we would mix the closet up instead with pattern.

0039 Italy and Chimala Jeans

0039 Italy and Chimala Jeans

Chimala light weight knit jacket

Chimala light weight knit jacket

We are now restocked in Strom, which is made in the US. We have added these relaxed pants which takes details reminiscent of western pants, with the shaped pocket and cinch back, and mixing it will a modern shape. We also have stocked the fit, Tio, a high rise skinny jean in both a black and washed denim.

We are now restocked in Strom, which is made in the US. We have added these relaxed pants which takes details reminiscent of western pants, with the shaped pocket and cinch back, and mixing it will a modern shape. We also have stocked the fit, Tio, a high rise skinny jean in both a black and washed denim.

New fits and color from our favorite Italian brand, Novemb3r. They combine the best relaxed yet tailored look to chinos. 

New fits and color from our favorite Italian brand, Novemb3r. They combine the best relaxed yet tailored look to chinos. 

We have long stocked De Palma leather goods and have mainly stuck with belts. This season we have added these beautiful bags in natural and charcoal. Made in San Diego, we have long loved Brian's refined taste in leather as you can see through these leather florettes.

We have long stocked De Palma leather goods and have mainly stuck with belts. This season we have added these beautiful bags in natural and charcoal. Made in San Diego, we have long loved Brian's refined taste in leather as you can see through these leather florettes.

Antipast Socks

AB Fits

Women's Selection of socks for Fall 2015

Women's Selection of socks for Fall 2015

Our favorite Japanese sock brand has arrived! We have lots of colors this season. Make sure to treat your feet, they work hard for you.

Latest Additions to the Website

AB Fits

We added some of our core jeans to the website! For those who have visited our brick and mortar we carry stacks on stacks on stacks of jeans, so if you cannot find it on our website we may have it in the shop. Don't be afraid to e-mail us at info@abfits.com. In the mean time, we are adding our selection little by little. 


Part of our core group is Tellason, made in SF. Two of the classic fits - John Graham Mellor and Ladbroke Grove. 

Both a little bit of a low - medium rise. The John Graham is the original and is a slim straight leg (not that slim - really depends on your proportions). The Ladbroke Grove is similar in the top block and tapers from the knee down. 

We stock these starting from 29 up to 40. If we are out of stock, please inquire. 

Tellason - John Graham Straight leg

Tellason - John Graham Straight leg


Rogue Territory - Stanton Straight Fit

Rogue Territory - Stanton Straight Fit

Rogue Territory - SKs

Rogue Territory - SKs

Rogue Territory - we constantly stock the Stanton Straight in the 14oz and the SKs in the 12.5oz tinted weft. These jeans are solid, and durable. Especially if you're starting to look for something that is Skinny in 100% cotton. I know thats hard! The SK's are the answer. We give it to you in the tinted weft fabric because of the unique subtle coloring. It will always have a sort of sepia tone to it that makes your blue jeans unique. We usually stock both jeans all the way down to size 28 and up to 36. We do stock these fits in other special fabrics season to season.


Other core brands we carry are COF, Raleigh Denim Workshop, Matias Denim, and APC.

DenimBruin at Standard and Strange

AB Fits

Standard and Strange in Temescal Alley

Standard and Strange in Temescal Alley

Fardin from Whitefeather

Fardin from Whitefeather

Jeremy (Standard and Strange) and Samantha (AB Fits)

Jeremy (Standard and Strange) and Samantha (AB Fits)

Workhorse Rye

Workhorse Rye

Michael Harris getting his boots shined by RedWing Heritage

Michael Harris getting his boots shined by RedWing Heritage

Mark Randal the Creator of DenimBruin

Mark Randal the Creator of DenimBruin

BandannaAlmanac & Samleehello

BandannaAlmanac & Samleehello

Hollows Leather

Hollows Leather

Kari from IndigoFera

Kari from IndigoFera

Michael Masterson, Roy Slaper, Mystery Man, Misty

Michael Masterson, Roy Slaper, Mystery Man, Misty

Photos are a collection from Nicholas Hollows, Mark Randall, and Samantha Lee

DenimBruin at AB Fits

AB Fits

Guest Artist for Denimbruin, Florian Bertmer

Guest Artist for Denimbruin, Florian Bertmer

Jordan Hanging the Kimono made by Michael Masterson

Jordan Hanging the Kimono made by Michael Masterson

Matchbook Company and myself

Matchbook Company and myself

Colby in his new jacket from Shockoe Atelier

Colby in his new jacket from Shockoe Atelier

Backside of the Kimono

Backside of the Kimono

Matt (Shockoe) and Ray (Matchbook Co.)

Matt (Shockoe) and Ray (Matchbook Co.)

Andrew Chee from Griffing Ave.

Andrew Chee from Griffing Ave.

Howard representing the Blue Blanket Jean Collection

Howard representing the Blue Blanket Jean Collection

Our lovely friends who helped prep and serve all the food from Perbacco.

Our lovely friends who helped prep and serve all the food from Perbacco.

Samantha and John

Samantha and John

Farhad and Mystery Guy

Farhad and Mystery Guy

Looking in by the front door

Looking in by the front door

Fardin & Howard 

Fardin & Howard 

Photos are a collection from Nicholas Hollows, Mark Randall, and Samantha Lee

DenimBruin at Reliquary

AB Fits

Michael Harris's Collection of dug up treasures. 

Michael Harris's Collection of dug up treasures. 

John Dennis of SamRobertsLA

John Dennis of SamRobertsLA

Worn Over Time 

Worn Over Time 

Photos are a collection from Nicholas Hollows, Mark Randall, and Samantha Lee

Denim Bruin 2015 Product Releases Pt.1

AB Fits

Shockoe Denim releases the AB Fits 25th Anniversary jean. 26 pairs made in their Blue denim with a charcoal weft. They use dark coated buttons and the same for the double prong rivets. This is one to add to the collection. 


As you guys have seen on the flyers, our guest artist Florian Bertmer has made a rad illustration for Denim Bruin. He has up at the shop a few silkscreen posters that will be on sale Saturday, August 1st. I have also pressed a small batch of tshirts of the bear for the event. They will be on sale during denimbruin and afterwards on denimbro.com

A Look into Denim Bruin

AB Fits

The beginning of denim bruin started back in 2012 and marked the first day of the celebration of denim. Who thought up this event and where did it all begin? I went back and asked Mark Randal, the guy who asked us at AB Fits if we would like to participate the first year and all the following.

Mark Randal while on shoot for his lookbooks.

Mark Randal while on shoot for his lookbooks.

How did Denimbruin begin and what were your goals with it?

Denimbruin began with a confluence of events involving my friends Michael and Charla Harris. They are collectors of early American workwear, mostly western brands that were manufactured between the 1870's and the 1920's. They were having several reproductions made from their collection. Many manufactured by small batch producers in San Francisco, and several were due for completion around the same time. The first Denimbruin was created to celebrate those releases. 

I asked AB Fits if they might like to be involved. They were interested, and so we expanded the idea to include an event there that presented modern Californian manufacturers of higher end work wear and denim as a counter-point to our first planned event showing off Mike and Charla's collection of vintage clothing.

How did you meet Michael and Charla Harris?

I met Michael first, on Superfuture denim forum, and took a liking to him. I arranged a showing of some of his collection and a signing of his book Jeans of the Old West at Unionmade in SF, which I suppose was a precursor to the Denimbruin format. I met Charla in person shortly thereafter at Inspiration LA. 

Wonderful people, both, and refreshingly down-to-earth.

Do you think Denimbruin has evolved and how?

Absolutely - the first Denimbruin was almost entirely made in California brands (hence the name Denimbruin, referring to our state mascot, the Grizzly Bear). Since then we've expanded the idea to include companies and artisans from all over the world who produce quality denim and work wear-influenced clothing.

We also have held events at a variety of spaces, always trying to offer at least one new venue per year. AB Fits and Standard & Strange have become a real part of the family and I wouldn't care to have a Denimbruin without them.

This year Reliquary, in Hayes Valley, is our Friday venue and brings a nice focus on women's wear to the event, which I've been wanting to encourage recently.

How do you decide and find the suppliers each year?

Each year we include brands that have been involved with Denimbruin all along and are a good fit, like Levi's Vintage Clothing, who have been extremely supportive of Denimbruin. Hollows Leather has also been involved for many years, and has become an integral part of the gathering. 

We also like to find new and promising ventures to present to the public. Michael, Charla and I have found many new DB exhibitors either online on denimbro.com or superfuture, at trade shows like Inspiration LA, and surprisingly have made quite a few connections on Instagram that have led to rewarding Denimbruin relationships.

Lately we've been seeing lookbooks for the event. This year it was elaborate with dead bodies, detectives, diners, and a squidhead? Why and where did you get the inspiration from? 

My main goal with the look books is to highlight any new products that Denimbruin exhibitors are coming out with, especially items which will be Denimbruin releases or exclusives. My secondary goal is to present them in a way that does not follow the current trend in work wear marketing, which have become very narrow in recent years - beardy guys in slim fits, everything faux-camping under layers of Hi-pass and smoothing filters, in slightly desaturated blue tones. 

Workwear has been around forever, but in recent years the heritage trend has really exploded in this new very tight-fitting and non-work-friendly mode. I think that will end in the next few years, and I'd like for Denimbruin to survive and not be colored by those current marketing pressures.

Twin Peaks inspired lookbook.  Guys from Standard & Strange, and Kyle Hubby seem to have located a dead raccoon.. I mean a human head.

Twin Peaks inspired lookbook.  Guys from Standard & Strange, and Kyle Hubby seem to have located a dead raccoon.. I mean a human head.

The themes of recent lookbooks, a Twin Peaks Homage last time and a H.P. Lovecraft referential tone this year are a touchstone for the deeply nerdy denimbro core, and have given me a clear alternative stylistically to the above-mentioned trends.

Myself as a rendition of the Log Lady..except more like a Leg Lady.

Myself as a rendition of the Log Lady..except more like a Leg Lady.

Located at a local spot, It's Tops Diner.

Located at a local spot, It's Tops Diner.

Who are you excited about this year for Denimbruin 2015?

This year I'm looking forward to seeing the offerings from the Matchbook Company (involving veterans of The Blackacre and Rising Sun), meeting the guys from Indigofera (who are by all accounts a good time), seeing Florian Bertmer's artwork hanging at AB Fits, and perusing jewelry from Worn Over Time.

Any plans for Denimbruin 2016?

Sam - Not yet!

DenimBruin First Edition

AB Fits

Hidden in my collection of photos I've come across denim bruin from the first year back in 2012. It's amazing how it's evolved. This first year we experienced Michael and Charla Harris showcasing their dug up finds dating back to the 1800's. It was surreal to see these ancient garments in person and pinned casually on the wall. This first year we were at Roy Slaper's museum in Oakland enjoying tacos, beers, and denim.

Howard G and the Jeans.

Howard G and the Jeans.

It's hard to find a full pair of jeans out there in the mines. It's like hitting gold when you do.

It's hard to find a full pair of jeans out there in the mines. It's like hitting gold when you do.

Found fabric pieces from jackets, shirts, dresses, etc.

Found fabric pieces from jackets, shirts, dresses, etc.

Half a jacket wrapped around the wall

Half a jacket wrapped around the wall

The 2nd day of the event was here at the shop. We had invited a plethora of brands out that year - Rising Sun, Mister Freedom, Roy, Jack/Knife, Tellason, Taylor Stitch, and Blue Blanket Jeans.  We packed that evening in with food, drinks, and a good time meeting your maker. 

Howard, Mike Hodis, and Sam

Howard, Mike Hodis, and Sam

Michael and Charla Harris

Michael and Charla Harris

 
Sam and Liz in front of the Denim bruin flag

Sam and Liz in front of the Denim bruin flag


This year we are celebrating the 4th year. We are excited to host you once more. The event kicks off at Reliquary on July 31st. You'll see new finds from Michael and Charla Harris, beautiful old silver pieces from Worn Over Time, and maybe grab a hat or juju beads from Sam Robers LA.

Second day is at AB Fits and we'll be showcasing full collection of Circle of Friends studio. They'll be coming all the way from Sweden to be here. Also, Whitefeather, Griffing Ave, Shockoe Atelier, and Matchbook Company. Shockoe Atelier will be releasing a small batch of 25th AB Fits Anniversary jean that night!

And last but not least, our friends Standard and Strange will be hosting Indigofera Jeans, Red Wing Heritage, and Hollows Leather. A Sunday afternoon event, come by and join us for a little drink by Workhorse Rye.

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