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1519 Grant Avenue
San Francisco, CA 94133
USA

415-982-5726

For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.

Blog

Lotuff - Guaranteed for Life

AB Fits

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You know an item must possess integrity of design, materials, and craftsmanship to offer a guarantee for life, right?

AB Fits is delighted to have secured a limited number of bags by Lotuff, a small and bespoke leather studio, based in Rhode Island, just in time for the holiday madness. These bags are the perfect gift for those lucky enough to be at or near the top of your holiday list. When you see these bags in person, you’ll want one for yourself as well. We can’t guarantee it, but we’re pretty confident.

A small team of 15 Lotuff artists lovingly craft each piece using the best methods known. Each step, from start to finish, is deliberate and methodical. From the all-vegetable derived hand-dying , to the cutting, to the polishing, to the stitching, they strive for perfection, not expediency. Being meticulous and through is not a luxury, but a necessity to achieve the intangible feeling you will experience when owning one of their bags.

As Lotuff is a bespoke studio, we have swatches of their leather color offerings in the shop, just in case you find yourself falling all over a color we did not order. (Bespoke orders not available for holiday delivery.)

AB Fits Holiday Cheer Party December 9!

AB Fits

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Good Denim + Good Talent + Good Drink Equals a Damn Good Party

It’s that time of year when we want to party our butts off with our friends. This year, we don’t just want to party, we want to show you what we’ve got. What you ask? New fall/holiday arrivals, including our/your favorite denim brands, as well as a trio of artists showcasing their fine crafts. We will be serving hot mulled cider, ice cold beer (why not?), and good company.  

Our featured artists will include: Crooked 8 Chainstitch Embroidery, Ende Collective jewelry, and Satchel Rye ceramics. We are pleased to have such a talented group joining us for a day of festive cheer.

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Crooked 8 Chainstitch Embroidery

Building on his craft as a tailor and designer, Sam Hart has developed mad skills with the use of his newly acquired chain stitch machine. Sam has been a part of the San Francisco apparel community for the past 8 years, engaged in retail management, apparel production, and tailoring. Sam’s talent was most recently plied at the Levi’s Flagship store in San Francisco.

Instagram: @_samhart

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Ende Collective

It all started with the name Ende, one of the very first female artists to sign her artwork in the 10th Century. How marvelous to be the first of any kind in a world of manys. This concept of firsts and onlys is provoking as it can be translated into many things: moments, people, achievements, experience, etc. And yet, it is our desire to remember and recollect the ephemeral because it inspires us as a collective. 

Ende Collective represents the human desire to somehow articulate our individual being and experience through process and tangible materials. To create, if only to be remembered. To build, if only to reshape the world around us in hopes that it may perpetuate the inspiration.

Art as unique extensions of one's self is the unspoken language of connection. I aim to explore this subtle communication through clean aesthetics, modern design and structure, and a conviction for achieving the perfect expression through object and form. 

Instagram: @endecollective

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Satchel Rye Ceramics

Linh has dabbled in ceramics through the years, but it wasn’t until a pivotal class at the Hana Arts Center on Maui in 2014, that she was fully captivated by the process of ceramics. In a past profession she was a chef, so the transition into the pottery world was a natural one - both require practice, dedication, and the development of hand dexterity and muscle memory.  They both demand that you follow certain fundamentals and foundations of technique, but within those boundaries there is absolute creative freedom. As with cooking, Linh draws inspiration from nature; allowing organic shapes and movement to be the focus, as well as the Japanese idea of wabi-sabi (there is beauty in the imperfect and transient). 

Instagram: @satchelrye

Enjoy 20% off AB Fits full-priced merchandise at checkout.

MATiAS

AB Fits

ExPLORE THE PaST, PReSENT, and FuTURE

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Matias Sandoval, owner and designer of MATiAS Denim will be bringing a limited assortment from his past collections, his current offerings (including some limited production designs), and a preview of his future inspiration. Scroll down to see his development as a designer.

Join us Saturday, October 21 11:30AM-6:30PM

Sam Hart of Crooked 8 will be spinning his magic on his vintage chain stitch embroidery machine. Sam will offer complimentary embroidery on all your MATiAS purchases.


PRONOUNCED: ( MA – TEE – US )

A POST-HERITAGE FASHION BRAND FOCUSED ON “EVOLVED – DENIM”.
EACH SEASON WE PUSH TO BRING YOU UNIQUE & ORIGINAL APPAREL.

OUR PASSION IS OUR PRODUCT

MADE IN USA

WE PROUDLY MANUFACTURE OUR CORE LINE ITEMS IN THE USA.EACH PAIR OF JEANS, EVERY JACKET & EVERY SINGLE SHIRT IS METICULOUSLY HAND TAILORED IN OUR SOUTHERN CALIFORNIA STUDIO, WHERE QUALITY IS OF THE UPMOST IMPORTANCE.

DENIM EXPERTS

WITH MORE THAN 15 YEARS OF FASHION DESIGN AND DENIM DEVELOPMENT EXPERIENCE, OUR INHOUSE TEAM CONTROLS EVERY PATTERN, FABRIC COMBINATION , WASH, THREAD AND TRIM TO ENSURE THAT YOUR PRODUCT IS TRULY UNIQUE.

DESIGN DRIVEN

WE ARE A TRULY UNIQUE ATELIIER FOCUSED ON COMFORT AND LUXURY.OUR POINT OF VIEW ON DENIM AND FASHION, CHOICE FABRICS FROM AROUND THE WORLD -PAIRED WITH REFINED DETAILS SET US APART FROM THE REST.


THe PaST

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THe PReSENT

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THe FuTURE

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Bruin Up Good Times

AB Fits

Wondering what AB Fits is doing for Denim Bruin? Take a look deeper into limited edition items, food and drink and tricks we may have up our sleeves.

AB Fits Exclusives

When we found out that Denim Bruin was coming back, we knew we wanted make this year something special. We nudged our vendors to create something new or unique just for Denim Bruin 2017. AB Fits certainly didn’t want to get left out of participating in these creative endeavors. Come check out our collaborations at Denim Bruin 2017.


Al’s Attire

Just down the street from our shop is Al's Attire, a charming bespoke men’s and women’s clothing and shoe boutique. Your garment visions can be materialized from an idea into a custom article of clothing.

We have partnered with Al's many times to make the classic baker boy hat, and will be receiving four new hats-of course, one in our BLK/BLK denim from our latest run of the AB Fits 1195 jeans. And there's more. The Buckin’ Bruin Coat, inspired from a classic chore coat made from lightweight twill fabric with a rich and earthy hue. To make an old-fashioned coat new, we added some contemporary design elements to keep it fresh.


Paul’s Hats

Located in the Richmond District of San Francisco, Paul's Hats is a small hat shop that has been producing straw and felt hats since 1918. Since our first custom hat order in 2013, our exclusive model has improved with each run. The idea: an everyday hat, ready for anything life throws at you.

AB Fits has two new colors of lightweight, 100% beaver fur felts for fall '17. The fur fiber is soft to the touch, yet has the strength to hold it's shape and personality. When travelling, feel free to collapse it into your suitcase-it will easily reshape. When its raining, throw this hat on to protect you from the elements. Even when it’s hot, a protective layer in the interior sweatband will prevent perspiration from discoloring the body of the hat. 


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AB Fits

We are excited to announce more exclusive AB Fits designs! With the new addition to our team, creativity is flooding our basement with projects.  Our blue or black denim tote bags with soft leather handles are the perfect size for laptops and a few other goodies. Our favorite addition is our Ring Pin belt. Made from many different leathers, hardware, widths and lengths, each belt is custom fit to each customer. A quick fitting, and a few hole punches and you will be on your way.


Food & Drink

Food by Staffan Terje from Perbacco

For the six years we have been hosting a night of Denim Bruin, Perbacco has continued to serve up delicious bites at the event. This upscale Piedmonte and Liguria-influenced Italian restaurant is located in San Francisco’s Financial District. With close ties to Howard and AB Fits, the chef/owner Staffan Terje will always be our first choice for our events. He always surprises us with his traditional flavors with a modern attitude. 


Beer from Fort Point Brewery

While waiting for another snack to come around, sample some delicious beer from Fort Point Brewery. Founded in 2014, the brewery is located in a historic building, formerly used by the Army, in the beautiful Presidio. Fort Point has quickly become one of San Francisco's most known breweries-creating a balance between creativity and tradition.


Cocktails by Caitlin Clark

A neighborhood friend will be bartending for this years’ Denim Bruin. Caitlin Clark’s big personality matches the cocktail she will be serving up. She has worked at Wayfare Tavern, one of San Francisco’s Top 100 Restaurants, and Zeki’s, a low-key Nob Hill neighborhood bar. Wanting to appeal to everyone, there will be a whiskey or gin based cocktail. The Brown Rivet is similar to a classic cocktail better known as Sazerac. Her version has a complex flavor profile with the addition of Amaro Nonino, Benedictine, and an Absinthe rinsed glasses. Caitlin's "Screaming Parrot" starts with one of her favorite local gins from No. 209 Distillery, located at Pier 50 in San Francisco. With a balance of lemon juice, elderflower liqueur, and house made earl grey tea syrup, there are equal notes of sweet and herbal.


Night of Fun

Since Denim Bruin only comes around once a year, we wanted to celebrate in style. What better way than a DENIM SALE! Beginning Friday, July 21st until Friday, July 28th, we will be offering 20% off denim storewide (in stores only). 

A lucky couple of attendees with head turning outfits, and/or a show stopper hat may end up with something prety sweet from a collaboration between two of our featured vendors. 

Make sure to join us for an evening with our special guest ventors: C.O.F. Studio, Crooked 8, FEIT, Hollows Leather, Frogs Eat Butterflies and Sam Lee Hello. Scroll down to get a closer look at our vendors.

 

DB 17' Vendor Highlights

AB Fits

Get a sneak peek into the vendors that will be joining us for Denim Bruin 2017!

Next week check out what special projects AB Fits has brewing. 

C.O.F. Studio

A.B. Fits is pleased to host Per Fredriksson, founder and creative mind behind C.O.F. Studio. 

C.O.F. Studio represents what can be achieved when a “Circle of Friends” work together to create something special and unique. The brand’s collection showcases a balanced synergy between modern classic Swedish designs, and traditional high-quality Italian made jeans, always staying true to the DNA of the company-denim. While maintaining traditional craftsmanship techniques, Per finds it equally important to look forward, creating new expressions and finding innovative ways of managing production.

C.O.F. Studio uses the highest quality raw materials and fabrications to create every pair of jeans and garments. Fabrics are primarily sourced from the world famous Candiani Denim in Italy, and has been awarded the Rivetto D’oro (golden rivet), the highest symbol of quality. The jeans are sewn in small numbers by a handful of expert operators in Italy. All garments are marked with the particular friends involved in every article.

http://cofstudio.com/


FEIT

AB Fits is pleased to host the founders of FEIT, hand-made footwear. 

Designed by Tull Price in New York, all FEIT products are built entirely by hand from natural materials, produced in limited numbers with a carefully selected group of master craftspeople from around the world. FEIT was born as a reaction – an evolution of consumerism and production, moving away from volume and excess and towards quality, sustainability, and the pursuit of product integrity. Tull refers to this movement as neo luxury. To help refine this idea, Tull spent most of the next ten years studying and working in Europe to learn from its use of traditional production techniques, and its insights into capitalism and longevity – insights

Increasingly relevant in today’s world. FEIT products are a fusion of this dual history - the best of both athletic and classic footwear merged into a modern, minimal luxury product. For Tull, FEIT is a company in which he can be uncompromising in pursuit of his goals, adhering to a strict set of design and manufacturing principles.

 https://www.feitdirect.com/


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Sam Lee Hello

Samantha Lee is a talented artist and ceramicist working in San Francisco.

Sam was, up until recently, an integral part of the AB Fits sales and creative staff. Her solo venture began this past Spring, and has quickly become a new favorite of San Francisco Bay Area retailers and consumers hungry for new classics with her personal design touches. Sam will be showing both pieces from her collection, as well as limited-edition pieces crafted especially for AB Fits.

http://www.samleehello.com/


AB Fits is pleased to host the owner and craftsman behind Hollow Leather, Nicholas Hollows.

Born from a hobby, Nicholas found love in leather. With a inherited box of tools and scrap leather, he started creating wallets for his friends- none of which resemble his current line of leather goods. Eight years later, he strives for perfection, personal growth, pride, meaning, history, and utility in every piece he makes. 

As he is a one man operation, Nicholas has been taking a "summer break". However, he will be coming to Denim Bruin in full. 

http://www.hollowsleather.com/


Frogs Eat Butterflies

AB Fits is proud to host the founder and designer of FeB.

Inspired by modernist poetry, Frogs Eat Butterflies incorporates shapes, construction and detailing that points in all directions to keep its wearer safely centered and elegant for most of all life’s occasions – from chopping wood & carrying water to the fish & goose soiree.

John has designed a limited run of a dozen indigo hand-dyed Italian poplin shirts for the Denim Bruin event. These shirts are crafted in an old shirting factory in New Jersey, and hand-dyed in North Carolina. Surely, you will not want to miss this rare opportunity to grab one for yourself, or for the lucky recipient of your keen eye and generosity.

http://www.frogseatbutterflies.com/


Crooked 8

AB Fits is delighted to host Sam Hart of Crooked 8.

Sam has been a part of the San Francisco apparel community for the past 8 years, engaged in retail management, apparel production, and tailoring. Sam’s talent was most recently plied at the Levi’s Flagship store in San Francisco as their Embroidery Specialist. He has recently become part of the creative and sales team at AB Fits.

Building on his craft as a tailor and designer, Sam Hart has developed mad skills with the use of his newly acquired Cornely chain stitch embroidery machine, invented by Antoine Bonnaz, 1865. This machine was the first technological advancement in the area of embroidery. His Cornely machine works as a “freehand embroiderer”. The direction of the needle is controlled by an undercarriage handle, giving him full control of design. Note: these machines are the ones used to embroider names on the backs of the famous Disneyland Mickey Mouse hats. Sam will be showing some of his unique artistic finished creations, as well as demoing his embroidery techniques on the Cornely machine at this year’s event.