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1519 Grant Avenue
San Francisco, CA 94133
USA

415-982-5726

For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.

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DenimBruin First Edition

AB Fits

Hidden in my collection of photos I've come across denim bruin from the first year back in 2012. It's amazing how it's evolved. This first year we experienced Michael and Charla Harris showcasing their dug up finds dating back to the 1800's. It was surreal to see these ancient garments in person and pinned casually on the wall. This first year we were at Roy Slaper's museum in Oakland enjoying tacos, beers, and denim.

Howard G and the Jeans.

Howard G and the Jeans.

It's hard to find a full pair of jeans out there in the mines. It's like hitting gold when you do.

It's hard to find a full pair of jeans out there in the mines. It's like hitting gold when you do.

Found fabric pieces from jackets, shirts, dresses, etc.

Found fabric pieces from jackets, shirts, dresses, etc.

Half a jacket wrapped around the wall

Half a jacket wrapped around the wall

The 2nd day of the event was here at the shop. We had invited a plethora of brands out that year - Rising Sun, Mister Freedom, Roy, Jack/Knife, Tellason, Taylor Stitch, and Blue Blanket Jeans.  We packed that evening in with food, drinks, and a good time meeting your maker. 

Howard, Mike Hodis, and Sam

Howard, Mike Hodis, and Sam

Michael and Charla Harris

Michael and Charla Harris

 
Sam and Liz in front of the Denim bruin flag

Sam and Liz in front of the Denim bruin flag


This year we are celebrating the 4th year. We are excited to host you once more. The event kicks off at Reliquary on July 31st. You'll see new finds from Michael and Charla Harris, beautiful old silver pieces from Worn Over Time, and maybe grab a hat or juju beads from Sam Robers LA.

Second day is at AB Fits and we'll be showcasing full collection of Circle of Friends studio. They'll be coming all the way from Sweden to be here. Also, Whitefeather, Griffing Ave, Shockoe Atelier, and Matchbook Company. Shockoe Atelier will be releasing a small batch of 25th AB Fits Anniversary jean that night!

And last but not least, our friends Standard and Strange will be hosting Indigofera Jeans, Red Wing Heritage, and Hollows Leather. A Sunday afternoon event, come by and join us for a little drink by Workhorse Rye.

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