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1519 Grant Avenue
San Francisco, CA 94133


For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.

AB Fits Denim


We started our own jeans back in 2010 to address a need in the market. Our customers wanted more. So we expanded to a second fit, which proved so popular we offered it in black. The rest, they say, is history. 

The 1195 Tapered Selvedge, 1195 Tapered Black, and 1197 Straight Cut Selvedge are designed by us, and sewn in San Francisco from historic Cone Mills White Oak Denim.