{"title":"Tender Co.","description":"\u003cp class=\"p1\"\u003eFounded in London in 2009 by designer William Kroll, Tender draws on antique workwear and machinery to explore new approaches to weaving, pattern cutting, construction, and dyeing. Historical references are a starting point rather than something to reproduce, resulting in clothing with distinctive fabrics, proportions, and details.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eNow based in Pennsylvania, Tender makes its clothing and accessories in small factories, ateliers, and homes in the United States. The emphasis is on thoughtful construction, unusual materials, and pieces designed to develop character through wear.\u003c\/p\u003e","products":[{"product_id":"tender-collared-drafting-coat-red-twill","title":"Tender Collared Drafting Coat in Red Twill","description":"\u003cp class=\"p1\"\u003eThe Tender Drafting Coat has a generous, relaxed shape with dropped raglan sleeves and a high collar. An unusual center panel runs continuously from the back hem to the top of the collar, eliminating the conventional seam at the back of the neck and giving the coat its distinctive construction.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCut from substantial wool carpet twill and finished with large patch pockets and Tender’s oversized black buttons. The coat is rinsed after sewing, allowing the cotton thread to shrink and give the seams their puckered finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJohnny is 5’ 10” and wears size 2\/S.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFabric: wool carpet twill\u003c\/p\u003e","brand":"TENDER","offers":[{"title":"2\/S","offer_id":52584719515928,"sku":null,"price":900.0,"currency_code":"USD","in_stock":true},{"title":"3\/M","offer_id":52584719548696,"sku":null,"price":900.0,"currency_code":"USD","in_stock":true},{"title":"4\/L","offer_id":52584719581464,"sku":null,"price":900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/8617\/3720\/files\/abfits-01093.jpg?v=1789506926"},{"product_id":"tender-galloon-shorts-yellow-twill","title":"Tender Galloon Shorts in Yellow Twill","description":"\u003cp class=\"p1\"\u003eThe Tender Galloon Shorts have a wide, cropped shape with large pleated pockets worked into the sides of the legs. The pleats are sewn down beneath the pockets, creating a substantial three-layer strip along each side that gives the generous shape more structure.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCut from wool carpet twill and finished with Tender’s custom black buttons. The shorts are rinsed after sewing, allowing the cotton thread to shrink and give the seams their distinctive puckered finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJohnny is 5' 10\" and size 3\/M\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFabric: 100% wool carpet twill\u003c\/p\u003e","brand":"TENDER","offers":[{"title":"2\/S","offer_id":52584720138520,"sku":null,"price":640.0,"currency_code":"USD","in_stock":true},{"title":"3\/M","offer_id":52584720171288,"sku":null,"price":640.0,"currency_code":"USD","in_stock":true},{"title":"4\/L","offer_id":52584720204056,"sku":null,"price":640.0,"currency_code":"USD","in_stock":true},{"title":"5\/XL","offer_id":52584721744152,"sku":null,"price":640.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/8617\/3720\/files\/abfits-01053-5_9d677212-04fa-4937-acc8-a2f0a9dd9a02.jpg?v=1789509591"},{"product_id":"tender-trousermakers-jeans-bright-weld","title":"Tender Trousermakers Jeans in Bright Weld","description":"\u003cp class=\"p1\"\u003eThe Tender Trousermaker’s Jeans combine the construction of traditional tailored trousers with a substantial pair of jeans. A high rise and inward-facing front pleats add room through the thigh, with a full, straight leg below.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDetails include vertical side pockets, raised back pockets with flaps set into the waistband, and Tender’s cast brass waistband button. Cut from heavyweight selvedge denim and finished here in the Bright Weld treatment.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJohnny is 5’ 10” and wears size 3\/M.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFabric: 16 oz cotton selvedge denim\u003c\/p\u003e","brand":"TENDER","offers":[{"title":"2\/S","offer_id":52584728461592,"sku":null,"price":545.0,"currency_code":"USD","in_stock":true},{"title":"3\/M","offer_id":52584728494360,"sku":null,"price":545.0,"currency_code":"USD","in_stock":true},{"title":"4\/L","offer_id":52584728527128,"sku":null,"price":545.0,"currency_code":"USD","in_stock":true},{"title":"5\/XL","offer_id":52584728559896,"sku":null,"price":545.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/8617\/3720\/files\/abfits-01066.jpg?v=1789505767"},{"product_id":"tender-trousermakers-jeans-brown-hat","title":"Tender Trousermakers Jeans in Brown Hat","description":"\u003cp class=\"p1\"\u003eThe Tender Trousermaker’s Jeans combine the construction of traditional tailored trousers with a substantial pair of jeans. A high rise and inward-facing front pleats add room through the thigh, with a full, straight leg below.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDetails include vertical side pockets, raised back pockets with flaps set into the waistband, and Tender’s cast brass waistband button. The 16 oz selvedge denim is garment-dyed in Tender’s Brown Hat treatment, giving the original dark indigo denim a deep, complex brown-black finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJohnny is 5’ 10” and wears size 3\/M.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFabric: 100% cotton, 16 oz selvedge denim\u003c\/p\u003e","brand":"TENDER","offers":[{"title":"2\/S","offer_id":52584729870616,"sku":null,"price":535.0,"currency_code":"USD","in_stock":true},{"title":"3\/M","offer_id":52584729903384,"sku":null,"price":535.0,"currency_code":"USD","in_stock":false},{"title":"4\/L","offer_id":52584729936152,"sku":null,"price":535.0,"currency_code":"USD","in_stock":true},{"title":"5\/XL","offer_id":52584729968920,"sku":null,"price":535.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/8617\/3720\/files\/abfits-01083.jpg?v=1789506090"},{"product_id":"tender-tapered-jeans-brown-hat","title":"Tender Tapered Jeans in Brown Hat","description":"\u003cp class=\"p1\"\u003eThe Tender Tapered Jeans have a high rise with a roomy fit through the hip and thigh, tapering gradually toward the hem. The clean front and generous top block give them an easy shape without the added volume of a pleated jean.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCut from heavyweight selvedge denim with large patch pockets at the back and Tender’s cast brass waistband button. The Brown Hat treatment gives the dark indigo denim a deep brown-black finish with subtle variation through the fabric.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJohnny is 5’ 10” and wears size 4\/L.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFabric: 100% cotton, 16 oz selvedge denim\u003c\/p\u003e","brand":"TENDER","offers":[{"title":"2\/S","offer_id":52584730984728,"sku":null,"price":535.0,"currency_code":"USD","in_stock":true},{"title":"3\/M","offer_id":52584731017496,"sku":null,"price":535.0,"currency_code":"USD","in_stock":true},{"title":"4\/L","offer_id":52584731050264,"sku":null,"price":535.0,"currency_code":"USD","in_stock":true},{"title":"5\/XL","offer_id":52584731083032,"sku":null,"price":535.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/8617\/3720\/files\/abfits-01157.jpg?v=1789507150"},{"product_id":"tender-isosceles-shirt-diamondbone-bright-weld","title":"Tender Isosceles Shirt in Bright Weld","description":"\u003cp\u003eT\u003cmeta charset=\"UTF-8\"\u003ehe Tender Isosceles Shirt has a relaxed, jacket-like shape with dropped shoulders, wide sleeves, and large patch pockets. Its distinctive shoulder construction is formed by folding and sewing down the excess fabric from shoulder to cuff, creating a long triangular panel that gives the shirt its name.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCut from cotton sheeting and finished with Tender’s oversized black buttons. The shirt is rinsed after sewing, allowing the cotton thread to shrink and give the seams their puckered finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJohnny is 5’ 10” and wears size 3\/M.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFabric: 100% cotton\u003c\/p\u003e","brand":"TENDER","offers":[{"title":"2\/S","offer_id":52584735441176,"sku":null,"price":420.0,"currency_code":"USD","in_stock":false},{"title":"3\/M","offer_id":52584735473944,"sku":null,"price":420.0,"currency_code":"USD","in_stock":true},{"title":"4\/L","offer_id":52584735506712,"sku":null,"price":420.0,"currency_code":"USD","in_stock":true},{"title":"5\/XL","offer_id":52584735539480,"sku":null,"price":420.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/8617\/3720\/files\/abfits-01076.jpg?v=1789505956"},{"product_id":"tender-burro-shirt-tattersall-rinsed","title":"Tender Burro Shirt in Rinsed Tattersall","description":"\u003cp class=\"p1\"\u003eThe Tender Burro Shirt is cut without side seams, with the body wrapping around to a double-layer vertical panel down the back. This unusual construction gives the shirt its relaxed shape while turning a traditional shirt yoke into a distinctive structural detail.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe wool-stripe cotton tattersall is woven and cut sideways, then rinsed after sewing to give the seams a softly puckered finish. Finished with Tender’s oversized black buttons.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJohnny is 5’ 10” and wears size 3\/M\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFabric: 100% wool-stripe cotton tattersall\u003c\/p\u003e","brand":"TENDER","offers":[{"title":"2\/S","offer_id":52584738291992,"sku":null,"price":375.0,"currency_code":"USD","in_stock":false},{"title":"3\/M","offer_id":52584738324760,"sku":null,"price":375.0,"currency_code":"USD","in_stock":true},{"title":"4\/L","offer_id":52584738357528,"sku":null,"price":375.0,"currency_code":"USD","in_stock":true},{"title":"5\/XL","offer_id":52584738390296,"sku":null,"price":375.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/8617\/3720\/files\/abfits-01053-5.jpg?v=1789509561"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/8617\/3720\/collections\/abfits-01082.jpg?v=1789504946","url":"https:\/\/www.abfits.com\/collections\/tender-co.oembed","provider":"AB FITS","version":"1.0","type":"link"}