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1519 Grant Avenue
San Francisco, CA 94133


For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.


As GP might suggest...


As Gwyneth Paltrow puts it:   "A-B Fits has many hip brands and carries APC denim, which I think looks incredible on men." 

On this website, we find various places that Gwyn recommends in San Francisco, from food to clothes, to places to stay.  We feel honored to be suggested as a place where we can make you look incredible. 

San Francisco

This week’s GO on San Francisco is brought to you not only by myself, but by my local friends who I always consult when I am planning a trip there. Kelly, Erin, and Christy, the magnificent Turlington sisters, are Bay Area natives and always point me in the good stuff’s direction. Also super hip ex-New Yorker and SF transplant, Julie Drazen, shares her insider knowledge and Sararose Anderson Benham gives us her in-depth and well researched tips.

Love, gp