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1519 Grant Avenue
San Francisco, CA 94133


For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.


Reinhard Plank Hats

AB Fits

When I met Reinhard Plank he had a wonderful grin that showed much excitement.  His hats of all sorts of shapes and dimensions sat scattered amongst shelves. I had walked by his booth a few times and he always had a hat in his hand.  Finally, Howard and I stopped to ask him about his wonderful hats.  He grinned wider and placed a hat on my head and just kept reshaping the hat over and over again like a true artist playing with his work. We liked him for his artistic playfulness that resonates through each hat and we hope you'll enjoy it too.