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1519 Grant Avenue
San Francisco, CA 94133


For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.


COF M2 Regular 16oz

AB Fits

Circle of Friends is a Swedish based brand. Their goals are to bring like minded people together who share the vision toward making quality denim.  They bring a clean Swedish design to their jeans, and crafted in small batches in a studio in Italy.

We are getting to know COF Studio and their original fit, M2 Regular. We love the classic fabric which is in a 12.5oz. which is great for everyday and now we carry the 16oz Italian denim. If you need something heavy duty (yet doesn't feel ridiculously stiff) then these are worth considering. We currently stock a short stack in the shop and will be stocking full sizes in Fall, when they were originally supposed to come out.