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1519 Grant Avenue
San Francisco, CA 94133


For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.


AB Fits Gift Guide

AB Fits

Whether you plan your holiday giving ahead of time or shop at the very last minute, we can help. This holiday season, AB Fits is excited to carry a range of new merchandise: fragrance products using natural extractions,  handcrafted (with care, of course) ceramic pieces, cookware collections, locally produced, and hand-dyed leather goods. Here is a rundown of what we are currently appreciating. 


Speaking of kitchenware, UBI-IND Denim’s “Mi Cocina” line is also here. Accessories like dish towels, aprons, oven mitts and hot pads, made from 100% cotton here in San Francisco, make for an ideal stocking stuffer. Our pal Ubi designs and constructs his line in the heart of the Mission.

Ceramic items from Samleehello are now available at AB Fits, and are made using a custom blended stoneware. Stoneware is a slightly denser, more durable material than average clay. When vitrified, this material serves as a perfectly reliable kitchen item: think bowls, cups, mugs and plates! Some of the pieces are speckled, some combine elements, making for an interesting marbled effect and others are, yep!, you guessed it, indigo. We sip strong, dark roast Graffeo coffee from these mugs on a regular basis, so we know how much they rock. 


Town bags are functional, yet refined, and intended for everyday use. Made locally with high-quality leather, more and more color patterns and styles are being developed now in Bernal Heights. As with our jeans, these small-batch bags take on character with age. We began with the Avery brief, a bag that easily fits your laptop, notepad, cell phone and other essentials, and have since expanded to the Bennett Tote. The Bennett Tote has a sturdy rectangular base with inner compartments for additional storage. We are particularly looking forward to releasing this style in indigo camouflage.

Oakland-based Juniper Ridge specializes in all-natural fragrance formulas. Ingredients, such as Douglas fir, cedar, sunflower, mugwort, wild sage, plant saps and distilled oils, are foraged across the western United States, bringing us all truly unique products. Raw denim can sometimes get musky after a prolonged wear period, so Juniper Ridge’s Desert Denim Wash, sustainably sourced from the Mojave Desert, will surely freshen your favorite pants. Smudge sticks, or natural incense, plus two types of tea are in the shop as well. 

If you cannot make our annual holiday party this Saturday, December 10th from 5-8pm, we will be open seven days a week until Christmas eve. Swing by, say hello, catch up and check out what we have.

Happy holidays from the entire AB Fits team, including Ginger!