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1519 Grant Avenue
San Francisco, CA 94133


For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.


DB 17' Vendor Highlights

AB Fits

Get a sneak peek into the vendors that will be joining us for Denim Bruin 2017!

Next week check out what special projects AB Fits has brewing. 

C.O.F. Studio

A.B. Fits is pleased to host Per Fredriksson, founder and creative mind behind C.O.F. Studio. 

C.O.F. Studio represents what can be achieved when a “Circle of Friends” work together to create something special and unique. The brand’s collection showcases a balanced synergy between modern classic Swedish designs, and traditional high-quality Italian made jeans, always staying true to the DNA of the company-denim. While maintaining traditional craftsmanship techniques, Per finds it equally important to look forward, creating new expressions and finding innovative ways of managing production.

C.O.F. Studio uses the highest quality raw materials and fabrications to create every pair of jeans and garments. Fabrics are primarily sourced from the world famous Candiani Denim in Italy, and has been awarded the Rivetto D’oro (golden rivet), the highest symbol of quality. The jeans are sewn in small numbers by a handful of expert operators in Italy. All garments are marked with the particular friends involved in every article.


AB Fits is pleased to host the founders of FEIT, hand-made footwear. 

Designed by Tull Price in New York, all FEIT products are built entirely by hand from natural materials, produced in limited numbers with a carefully selected group of master craftspeople from around the world. FEIT was born as a reaction – an evolution of consumerism and production, moving away from volume and excess and towards quality, sustainability, and the pursuit of product integrity. Tull refers to this movement as neo luxury. To help refine this idea, Tull spent most of the next ten years studying and working in Europe to learn from its use of traditional production techniques, and its insights into capitalism and longevity – insights

Increasingly relevant in today’s world. FEIT products are a fusion of this dual history - the best of both athletic and classic footwear merged into a modern, minimal luxury product. For Tull, FEIT is a company in which he can be uncompromising in pursuit of his goals, adhering to a strict set of design and manufacturing principles.

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Sam Lee Hello

Samantha Lee is a talented artist and ceramicist working in San Francisco.

Sam was, up until recently, an integral part of the AB Fits sales and creative staff. Her solo venture began this past Spring, and has quickly become a new favorite of San Francisco Bay Area retailers and consumers hungry for new classics with her personal design touches. Sam will be showing both pieces from her collection, as well as limited-edition pieces crafted especially for AB Fits.

AB Fits is pleased to host the owner and craftsman behind Hollow Leather, Nicholas Hollows.

Born from a hobby, Nicholas found love in leather. With a inherited box of tools and scrap leather, he started creating wallets for his friends- none of which resemble his current line of leather goods. Eight years later, he strives for perfection, personal growth, pride, meaning, history, and utility in every piece he makes. 

As he is a one man operation, Nicholas has been taking a "summer break". However, he will be coming to Denim Bruin in full.

Frogs Eat Butterflies

AB Fits is proud to host the founder and designer of FeB.

Inspired by modernist poetry, Frogs Eat Butterflies incorporates shapes, construction and detailing that points in all directions to keep its wearer safely centered and elegant for most of all life’s occasions – from chopping wood & carrying water to the fish & goose soiree.

John has designed a limited run of a dozen indigo hand-dyed Italian poplin shirts for the Denim Bruin event. These shirts are crafted in an old shirting factory in New Jersey, and hand-dyed in North Carolina. Surely, you will not want to miss this rare opportunity to grab one for yourself, or for the lucky recipient of your keen eye and generosity.

Crooked 8

AB Fits is delighted to host Sam Hart of Crooked 8.

Sam has been a part of the San Francisco apparel community for the past 8 years, engaged in retail management, apparel production, and tailoring. Sam’s talent was most recently plied at the Levi’s Flagship store in San Francisco as their Embroidery Specialist. He has recently become part of the creative and sales team at AB Fits.

Building on his craft as a tailor and designer, Sam Hart has developed mad skills with the use of his newly acquired Cornely chain stitch embroidery machine, invented by Antoine Bonnaz, 1865. This machine was the first technological advancement in the area of embroidery. His Cornely machine works as a “freehand embroiderer”. The direction of the needle is controlled by an undercarriage handle, giving him full control of design. Note: these machines are the ones used to embroider names on the backs of the famous Disneyland Mickey Mouse hats. Sam will be showing some of his unique artistic finished creations, as well as demoing his embroidery techniques on the Cornely machine at this year’s event.