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1519 Grant Avenue
San Francisco, CA 94133


For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.


Bruin Up Good Times

AB Fits

Wondering what AB Fits is doing for Denim Bruin? Take a look deeper into limited edition items, food and drink and tricks we may have up our sleeves.

AB Fits Exclusives

When we found out that Denim Bruin was coming back, we knew we wanted make this year something special. We nudged our vendors to create something new or unique just for Denim Bruin 2017. AB Fits certainly didn’t want to get left out of participating in these creative endeavors. Come check out our collaborations at Denim Bruin 2017.

Al’s Attire

Just down the street from our shop is Al's Attire, a charming bespoke men’s and women’s clothing and shoe boutique. Your garment visions can be materialized from an idea into a custom article of clothing.

We have partnered with Al's many times to make the classic baker boy hat, and will be receiving four new hats-of course, one in our BLK/BLK denim from our latest run of the AB Fits 1195 jeans. And there's more. The Buckin’ Bruin Coat, inspired from a classic chore coat made from lightweight twill fabric with a rich and earthy hue. To make an old-fashioned coat new, we added some contemporary design elements to keep it fresh.

Paul’s Hats

Located in the Richmond District of San Francisco, Paul's Hats is a small hat shop that has been producing straw and felt hats since 1918. Since our first custom hat order in 2013, our exclusive model has improved with each run. The idea: an everyday hat, ready for anything life throws at you.

AB Fits has two new colors of lightweight, 100% beaver fur felts for fall '17. The fur fiber is soft to the touch, yet has the strength to hold it's shape and personality. When travelling, feel free to collapse it into your suitcase-it will easily reshape. When its raining, throw this hat on to protect you from the elements. Even when it’s hot, a protective layer in the interior sweatband will prevent perspiration from discoloring the body of the hat. 

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AB Fits

We are excited to announce more exclusive AB Fits designs! With the new addition to our team, creativity is flooding our basement with projects.  Our blue or black denim tote bags with soft leather handles are the perfect size for laptops and a few other goodies. Our favorite addition is our Ring Pin belt. Made from many different leathers, hardware, widths and lengths, each belt is custom fit to each customer. A quick fitting, and a few hole punches and you will be on your way.

Food & Drink

Food by Staffan Terje from Perbacco

For the six years we have been hosting a night of Denim Bruin, Perbacco has continued to serve up delicious bites at the event. This upscale Piedmonte and Liguria-influenced Italian restaurant is located in San Francisco’s Financial District. With close ties to Howard and AB Fits, the chef/owner Staffan Terje will always be our first choice for our events. He always surprises us with his traditional flavors with a modern attitude. 

Beer from Fort Point Brewery

While waiting for another snack to come around, sample some delicious beer from Fort Point Brewery. Founded in 2014, the brewery is located in a historic building, formerly used by the Army, in the beautiful Presidio. Fort Point has quickly become one of San Francisco's most known breweries-creating a balance between creativity and tradition.

Cocktails by Caitlin Clark

A neighborhood friend will be bartending for this years’ Denim Bruin. Caitlin Clark’s big personality matches the cocktail she will be serving up. She has worked at Wayfare Tavern, one of San Francisco’s Top 100 Restaurants, and Zeki’s, a low-key Nob Hill neighborhood bar. Wanting to appeal to everyone, there will be a whiskey or gin based cocktail. The Brown Rivet is similar to a classic cocktail better known as Sazerac. Her version has a complex flavor profile with the addition of Amaro Nonino, Benedictine, and an Absinthe rinsed glasses. Caitlin's "Screaming Parrot" starts with one of her favorite local gins from No. 209 Distillery, located at Pier 50 in San Francisco. With a balance of lemon juice, elderflower liqueur, and house made earl grey tea syrup, there are equal notes of sweet and herbal.

Night of Fun

Since Denim Bruin only comes around once a year, we wanted to celebrate in style. What better way than a DENIM SALE! Beginning Friday, July 21st until Friday, July 28th, we will be offering 20% off denim storewide (in stores only). 

A lucky couple of attendees with head turning outfits, and/or a show stopper hat may end up with something prety sweet from a collaboration between two of our featured vendors. 

Make sure to join us for an evening with our special guest ventors: C.O.F. Studio, Crooked 8, FEIT, Hollows Leather, Frogs Eat Butterflies and Sam Lee Hello. Scroll down to get a closer look at our vendors.