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1519 Grant Avenue
San Francisco, CA 94133


For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.


Meet the Maker: FEIT Master Craftsman Comes to AB Fits

AB Fits


On Saturday, September 15th, FEIT's master craftsman will be visiting the shop from southern China—where the FEIT production studio is located—for an exclusive live demonstration of their industry defining hand-sewing process that takes place on every pair of FEIT's classic Goodyear welted vegetable-tanned shoes. Each shoe is constructed from a single piece of leather and hand-stitched at the heel, completely seamless, ensuring comfort and allowing the shoe to break in naturally and eventually shape and mold to the foot. 

Interactive workshops will be held throughout the day. Stop by the shop to view the craftsmanship up close, shop the newly dropped Fall Winter 2018 collection, and preview Spring Summer 2019 collection. 

RSVP here to attend or contact us to learn more.  


The global footwear industry will grow to over USD 320 billion by 2023, a staggering increase from USD 246 billion in 2017. Fueling the growth is the proliferation of mass production and the use of cheap synthetic materials and automation. The harmful impact on the environment unfortunately grows alongside in sync. 

FEIT believes that creating high-quality, handmade shoes from natural materials will reduce production of harmful pollutants and our dependence on petroleum and landfills, while also extending the lifespan of each pair of shoes made. Skillfully hand-built by one craftsman from start to finish, FEIT adheres to a strict policy of using biological materials and natural treatments where possible. Natural materials breathe, patina, take on the shape of, and become one with, the wearer. Read more here about FEIT principles on construction and materials. 



Designed by Tull Price in New York, all FEIT products are built entirely by hand from natural materials and produced in limited numbers with a carefully selected group of master craftspeople from around the world. FEIT was founded as an evolution of consumerism and production, moving away from volume and excess and towards quality, sustainability, and the pursuit of product integrity. FEIT operates two brick and mortar stores in New York and one in Sydney, and an online shop that ships internationally.