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1519 Grant Avenue
San Francisco, CA 94133


For two decades, AB Fits has been dealing better denim. AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men's and women's denim centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality. Desperados who cry "Jeans don't work for me!" walk their beautified butts out the door on the road to denim worship.

Merz B. Schwanen

 Merz B. Schwanen

Driven by his passion for traditional fabrication processes, Peter Plotnicki created a collection of garments solely made in Germany by tubular knitting machines from the 1920s-1950s. All the tops are based on authentic workwear from the same period as the machines. Some of these pieces feature a modified fit, while others are copied from the original piece down to the last seam. Recently, production has expanded to Portugal with their Good Basics line, where modern production allows more experimentation with colors, fabrics, and cuts while still maintaining the founding principles of the company. The collection as a whole is made to exacting specifications and a standard of quality that is unmatched.