Tender Co.

Founded in London in 2009 by designer William Kroll, Tender draws on antique workwear and machinery to explore new approaches to weaving, pattern cutting, construction, and dyeing. Historical references are a starting point rather than something to reproduce, resulting in clothing with distinctive fabrics, proportions, and details.

Now based in Pennsylvania, Tender makes its clothing and accessories in small factories, ateliers, and homes in the United States. The emphasis is on thoughtful construction, unusual materials, and pieces designed to develop character through wear.