Who We Are

AB Fits is the creation of Howard Gee — a lifelong San Franciscan with a sharp eye and a love for denim done right. What started as a dream over 35 years ago has become a destination for customers around the world who value thoughtful design, premium quality, and a distinctly personal touch.

From the start, Howard’s deep knowledge of fit and fabric built a loyal following. Today, that same philosophy guides our approach — finding and fitting the best denim, tops, bottoms, and outerwear from unique designers across the globe. While the assortment has grown, the commitment to lasting style and impeccable service hasn’t changed.

Located on the oldest street in San Francisco, in the neighborhood that birthed the Beats, AB Fits offers a curated collection of men’s and women’s clothing that blends craftsmanship, character, and that intangible something you recognize the moment you see it.

We believe great clothes should speak for themselves — and we’re here to help you find what speaks to you.

1519 Grant Avenue

San Francisco, CA

Open Wednesday – Sunday, from 12:00 – 6:00 PM